For more details on the courses, please refer to the Course Catalog
| Code | Course Title | Credit | Learning Time | Division | Degree | Grade | Note | Language | Availability |
|---|---|---|---|---|---|---|---|---|---|
| AIO2001 | Introduction to Business | 3 | 6 | Major | Bachelor | 1-4 | Korean | Yes | |
| 1. Course Overview: This course serves as an initial step into the fundamental principles and concepts of business management. Through this course, students gain a profound understanding of management and corporate activities within the modern business environment. Additionally, the course emphasizes the significance of ethical considerations in business, aligned with future management perspectives. 2. Learning Objectives: ● Acquire foundational knowledge of major areas and specializations in business management. ● Establish awareness of various management activities and theories. ● Gain deep insights into future management strategies and their ethical implications. 3. Main Content: ● Basic Principles of Management: Introducing fundamental concepts, principles, and the scope of management activities. ● Financial Management: Providing a foundational understanding of corporate financing, investment decisions, and asset management. ● Marketing: Learning the basic concepts of product, price, promotion, and distribution, along with consumer behavior and market research. ● HR/Organization: Exploring core theories and practical methods related to human resource management, organizational structure and culture, leadership, and teamwork. ● Accounting: Introducing the basic principles and practices of accounting, including financial information provision and interpretation, budgeting, and cost analysis. ● Production Management: Studying the key concepts and strategies | |||||||||
| AIO2002 | Innovation and Social Responsibility | 3 | 6 | Major | Bachelor | 1-4 | Korean | Yes | |
| 1. Course Overview: This course comprehends the importance of ethical considerations amidst the socio-economic environment of the 21st century due to the advancements in technology such as artificial intelligence (AI), and deeply explores the essence of entrepreneurship from the perspectives of innovation and social responsibility. 2. Learning Objectives: ● Encourages students to discover and recognize their inherent potential as entrepreneurs. ● Understands the impact and significance of entrepreneurship with an emphasis on ethical considerations and social implications. ● Learns the entire process of building and growing an ethics-centered enterprise. ● Discusses in-depth the innovation strategies and risk acceptance in the AI industry as future entrepreneurs. 3. Main Content: ● The Essence of Entrepreneurship: Explores the meaning and significance of entrepreneurship in the modern socio-economic environment, emphasizing the necessary ethical foundation in today's world. ● The Entrepreneur and Ethics: Examines the mindset, actions, and attitudes of an entrepreneur, focusing on ethical decision-making and social responsibility. ● The Birth and Growth of Ventures: Detailed exploration of the journey from business inception to success, emphasizing ethical challenges and solutions. ● Understanding the AI Industry: Identifies the main trends and dynamics of the AI industry. l | |||||||||
| AIO2003 | Accounting and Business Decision Making | 3 | 6 | Major | Bachelor | 1-4 | Korean | Yes | |
| Accounting is considered the language of business because it plays a role in summarizing a company's activities according to a certain system and reporting information necessary for decision-making. The purpose of this course is to introduce accounting-related fundamental concepts in a way that makes it as easy as possible to understand the business operations of a company. To achieve this goal, the lectures will specifically focus on the following content: · Understanding accounting information, financial statements, and accounting standards. · The relationship between managerial activities and accounting information. · Cost accounting and managerial decision-making accounting. · Utilization of financial statements and accounting transparency. These topics aim to facilitate a comprehensive understanding of a company's financial and managerial activities, enabling students to utilize accounting information effectively for decision-making purposes. | |||||||||
| AIO2004 | Statistics for AI | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course covers the basic concepts of statistical methods widely used in the field of business administration. After learning the concepts of probability distributions and the principles of statistical inference, students will study descriptive statistics for summarizing given data, regression analysis for examining relationships among variables, and smoothing and forecasting for time series data. Through this course, students will lay the foundation for AI-based data analysis, including deep learning. 2. Learning Objectives: ● Cultivate statistical thinking to logically approach and solve business problems. ● Understand and apply the statistical principles that underpin AI and machine learning techniques. ● Analyze and interpret complex business data to derive practical insights. ● Develop the ability to make data-driven decisions using statistical methodologies. | |||||||||
| AIO2005 | Business Data Management and Analysis | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course aims to teach methods for data collection, organization, analysis, and visualization using spreadsheets and applying these skills to business decision-making. Students will gain an understanding of the fundamental principles of data management and analysis, developing the ability to solve business problems. They will acquire practical skills to support data-driven decision-making in various fields such as accounting, finance, and marketing. The course emphasizes the development of data utilization skills required in corporate environments through a combination of theoretical knowledge and hands-on practice. 2. Learning Objectives: ● To understand the fundamental principles of data collection, organization, analysis, and visualization, and apply these to solving business problems. ● To enhance practical skills by practicing analysis and visualization techniques required for data-driven decision-making using spreadsheets. ● To develop the ability to effectively utilize data to support decision-making in various business domains, including accounting, finance, and marketing. ● To systematically cultivate data management and utilization skills required in data-centric business environments through a combination of theory and practice. | |||||||||
| AIO2006 | Consumer Behavior and Brand Marketing | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course focuses on studying the stages of consumer purchasing behavior and the variables that influence them, with the goal of enabling students to analyze consumer behavior and manage brands effectively from the perspective of a brand manager. Key topics include the consumer decision-making process, the relationship between brand strategy and consumer behavior, building and leveraging brand equity, and strategic brand management. 2. Learning Objectives: ● To understand the stages of consumer purchasing behavior and the key factors influencing them, and to develop the ability to analyze these processes. ● To enhance the capability to analyze consumer behavior from a brand manager's perspective and design effective brand strategies reflecting the consumer decision-making process. ● To learn the principles of building and leveraging brand equity, and to develop strategic management skills that maximize brand value. ● To cultivate an integrated understanding of consumer behavior and brand management, enabling the resolution of real-world marketing challenges and supporting sustainable brand growth. | |||||||||
| AIO2007 | Human-Centered Digital Innovation | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course integrates fundamental concepts and theories of human motivation, communication, leadership, decision-making, organizational culture, and organizational development with AI-based digital innovation. Students will understand basic theories of human behavior and learn how to effectively implement digital innovation within organizations. Additionally, the course will analyze the impact of AI technology on organizational change and innovation, fostering the leadership and decision-making skills necessary in the era of digital transformation. 2. Learning Objectives: ● Understand and apply fundamental concepts and theories of human motivation, communication, leadership, decision-making, organizational culture, and organizational development. ● Analyze the impact of AI-based digital innovation on organizations and develop effective digital innovation strategies based on this analysis. ● Cultivate the leadership and decision-making skills necessary to lead human-centered organizational innovation in the era of digital transformation. | |||||||||
| AIO2008 | Marketing Management | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course systematically studies the basic concepts, theories, and techniques of marketing, comprehensively covering consumer behavior, the marketing mix, market analysis, and strategy. Students will understand the essence and role of marketing, identify market opportunities through market analysis techniques, and develop the ability to analyze and formulate various marketing strategies. Through this course, students will build a foundation for making effective marketing decisions in real business environments. 2. Learning Objectives: ● Understand the basic concepts of marketing and the marketing mix (product, price, place, promotion) to formulate effective marketing strategies. ● Apply key marketing theories such as consumer behavior, market segmentation, target market selection, and positioning to real business environments. ● Comprehend global and digital marketing strategies, and grow into competitive marketing professionals through ethical and sustainable marketing practices. | |||||||||
| AIO2009 | Strategic Management | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course addresses the strategic thinking and decision-making processes necessary for companies to achieve competitive advantage and sustainable growth, while also exploring the impact of AI technologies on business strategy. Students will learn key concepts and tools of strategic management, such as external environment analysis, internal resource evaluation, and competitive strategy development, while enhancing their practical application skills through various case studies. 2. Learning Objectives: ● To develop the ability to analyze a company's external environment and internal resources to formulate strategies for achieving competitive advantage. ● To understand the core theories and frameworks of strategic management and strengthen the capability to apply them to real-world business cases. ● To build problem-solving skills for making strategic decisions in various industries and market environments. ● To cultivate insights for designing and implementing innovative and creative strategies that drive sustainable growth and competitive advantage. | |||||||||
| AIO2010 | Understanding Managerial Accounting | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course covers the concepts and procedures necessary for managers to utilize cost information in planning, execution, performance evaluation, and decision-making processes. Key topics include cost-volume-profit (CVP) analysis, responsibility accounting, performance evaluation, master budgeting, variance analysis, relevant cost analysis for special decision-making, transfer pricing, and capital budgeting. 2. Learning Objectives: ● To understand the fundamental concepts and procedures of managerial accounting, enabling the use of cost information to support planning, execution, and performance evaluation processes. ● To learn key managerial accounting techniques such as cost-volume-profit (CVP) analysis, master budgeting, and variance analysis, and to develop the ability to apply them to managerial decision-making. ● To comprehend responsibility accounting and performance evaluation systems, and to develop the capability to use them as management tools to achieve organizational goals. ● To strengthen practical skills in supporting strategic managerial decisions through relevant cost analysis in special decision-making situations and capital budgeting preparation. | |||||||||
| AIO2011 | Corporate Financial Management | 3 | 6 | Major | Bachelor | Korean | Yes | ||
| 1. Course Overview: This course covers the basic concepts and principles of corporate financial management. It introduces modern financial management theories and particularly addresses topics such as capital budgeting, portfolio theory, capital structure theory, dividend policy, working capital management, and corporate mergers, using lectures and case studies to illustrate theoretical concepts and analytical techniques. 2. Learning Objectives: ● Understand and apply the fundamental principles of financial management, including the analysis of financial statements, capital raising, and investment decision-making. ● Develop the ability to make strategic financial decisions related to financial planning and budgeting, dividend policy, and corporate valuation. ● Gain the skills to understand and manage international financial management and risk management techniques, and effectively respond to global business environments. | |||||||||
| AIO2012 | Market Analysis and Strategy | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course systematically studies the basic concepts, theories, and techniques of marketing, comprehensively covering consumer behavior, the marketing mix, market analysis, and strategy. Students will understand the essence and role of marketing, identify market opportunities through market analysis techniques, and develop the ability to analyze and formulate various marketing strategies. Through this course, students will build a foundation for making effective marketing decisions in real business environments. 2. Learning Objectives: ● Understand the basic concepts of marketing and the marketing mix (product, price, place, promotion) to formulate effective marketing strategies. ● Apply key marketing theories such as consumer behavior, market segmentation, target market selection, and positioning to real business environments. ● Comprehend global and digital marketing strategies, and grow into competitive marketing professionals through ethical and sustainable marketing practices. | |||||||||
| AIO2013 | Organizational Design | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course focuses on the relationship between organizations and their environments, the design and operation of organizational structures, the formation and impact of organizational culture, strategies for improving organizational performance, and the principles of innovation and change management. Additionally, it explores various management techniques and case studies to maximize organizational effectiveness, enabling students to balance theoretical insights with practical application skills. 2. Learning Objectives: ● To understand the key concepts and principles of organizational design and theory, and to develop the ability to analyze and propose organizational structures that respond effectively to environmental changes. ● To comprehend the interaction between organizations and their environments, the dynamics of organizational culture, and the relationship between organizational performance, deriving strategic insights to maximize organizational effectiveness. ● To learn the principles and methodologies of organizational innovation and change management, strengthening the ability to solve real-world organizational problems. ● To explore management techniques and case studies that enhance organizational effectiveness in various contexts, developing practical skills for real-world application. | |||||||||
| AIO2014 | Sustainable Business and Marketing Management | 3 | 6 | Major | Bachelor | 2-3 | Korean | Yes | |
| 1. Course Overview: This course explores the fundamental concepts of corporate social responsibility (CSR) and sustainable management, focusing on how to integrate these principles into corporate strategies and marketing practices. It covers the principles of establishing brand ideals and corporate values, business model innovations aimed at addressing social issues, and the basics of sustainable performance measurement and management. Students will develop key competencies required in sustainable business environments through this learning process. 2. Learning Objectives: ● To understand the fundamental concepts of CSR and sustainable management and develop the ability to apply them to corporate strategies and marketing practices. ● To learn frameworks for developing brand ideals and corporate values, building a foundation for sustainable management. ● To analyze growth models and case studies of mission-driven for-profit and non-profit organizations that solve social issues through business model innovation, and derive practical insights. ● To understand methodologies for measuring and managing corporate performance, enhancing practical skills for sustainable growth. | |||||||||
| AIO3001 | Big Data Visual Analytics | 3 | 6 | Major | Bachelor | 1-4 | - | No | |
| 1. Course Overview: This course focuses on the visual analysis of data through data visualization techniques and information design to convey complex statistical analysis results in a form understandable even to non-experts. Students will acquire the skills to design and effectively analyze business-applicable data stories. 2. Learning Objectives: ● Understand key components and concepts about cognitive science and information visualization. ● Process and analyze data to extract meaningful information and visualize it graphically with design principles. ● Effectively analyze information using a variety of visualization techniques. 3. Main Content: ● Data Management and Visualization Fundamentals: Learning the basic concepts of data management, understanding human cognition, and using Tableau for visual analysis of data and dashboard construction. ● Advanced Data Visualization and Analysis Techniques: Deepening skills in visualizing complex geospatial data, analyzing temporal distributions and correlations among diverse advanced data analysis techniques. ● Storytelling and Conveyance of Analysis Results: Developing strategies to turn analysis results into understandable stories and effectively formatting and sharing them. | |||||||||